Marketing Automation Specialist

Do you have a passion for driving measurable growth, transformation, and approach your work with boundless curiosity? Join our global digital marketing team and find yourself among highly engaged, like minded professionals. Grow your skills, and your career, as you play a valuable part in rocketing WEX to new heights. As a Marketing Automation Specialist , you will work with teams across the business to design, analyze and optimize multi-channel marketing journeys in Salesforce Marketing Cloud - nurturing leads, driving cross-sell and product utilization, and delivering exceptional customer experiences.

Responsibilities:

• Proactively engage with stakeholders to design and support the development of multi-channel marketing automation projects
• Understand out-of-the-box Marketing Cloud functionality and digital marketing capabilities to solution marketing automation designs that deliver on stakeholder objectives
• Engage with the strategy team, internal customers and technical staff, e.g. in discovery workshops, to align objectives with automation capabilities and priorities
• Translate business requirements into journey design, acquiring technical team and stakeholder green light
• Create technical requirements/specifications for data and journey engineering
• Manage journey development and journey updates end-to-end, acting as a lead for the project from initial kickoff through requirements analysis, design, and implementation and QA phases
• Analyze journey performance, provide recommendations to stakeholders on testing strategy and enhancements, and continue to optimize journeys throughout their lifecycle
• Proactively identify issues / obstacles and recommend appropriate courses of action
• Communicate plans and results to key stakeholder across lines of business

Qualifications Required:

• 3+ years experience in a technical leadership role designing, building, and executing complex automated marketing programs - ideally with Salesforce Marketing Cloud
• 5+ years experience delivering highly-effective digital/email marketing campaigns
• Excellent interpersonal skills, with the ability to conceptualize and communicate highly detailed technical concepts to technical and non-technical audiences
• Ability to take initiative and lead, motivate, and oversee teams to produce results
• Team player attitude and ability to work in a high energy business environment
• Must be able to present a strong and diverse portfolio of marketing automation and/or digital channel marketing samples.

Preferred:

• Bachelor’s degree in marketing, information systems, or related field
• Salesforce Certifications
• Good understanding of other Salesforce solutions (Sales & Service Cloud, Commerce Cloud, Customer 360, Tableau, Mulesoft)
• Experience in consumer healthcare lifecycle marketing a plus
• Leadership skills to facilitate discussions through cross-regional, cross-cultural teams, also remotely
• Strong understanding of project mgmt methodologies (Agile, SCRUM etc.)
• Understanding of marketing KPIs and analytics