The experienced Digital Marketing Analyst is an integral member of the marketing data team, which supports Tyler Technologies' corporate and divisional strategic initiatives by providing marketing data analysis, insights, and reporting.
The Digital Marketing Analyst will provide reporting and analysis of all digital marketing activities and help guide data-driven decisions for online marketing tactics and investments. The Digital Marketing Analyst will collaborate closely with field and shared services marketing teams to understand a broad set of business objectives and provide insights and recommendations for the key performance indicators of each. The Digital Marketing Analyst will also work with marketing data engineering, technology, and web teams to optimize tracking mechanisms across digital assets and assure data dashboards are accurate and continually improving.
Responsibilities
Reporting and Data Analysis
Data Analysis and Interpretation
Reporting and Visualization
Marketing Strategy Support
A/B Testing and Experimentation
Continuous Learning and Innovation
Qualifications
#LI-Hybrid