Dir, Product Marketing Corporate Payments

This is a remote position, however, the candidate must reside within 30 miles of one of the following locations: Portland ME, Chicago IL, Boston MA, Washington DC, Dallas TX, San Jose CA, Seattle WA, or New York City NY.

About the Role

WEX is on a mission to simplify the business of running a business—through smarter workflows and financial intelligence. Our Corporate Payments division empowers businesses to move money faster, safer, and more intelligently—through a portfolio of virtual cards, credit products, and embedded payment solutions.

We’re hiring a Director of Product Marketing to lead go-to-market strategy, messaging, and lifecycle growth across our corporate payments suite. This is a strategic leadership role for a marketer who can drive impact at the portfolio level, scale high-performing teams, and translate market dynamics into sharp positioning and GTM execution.

What You’ll Do

• Own the go-to-market strategy across our virtual card, credit, and embedded payments products—defining value props, launches, lifecycle plays, and sales enablement for multiple segments.
• Lead and grow a team of product marketers supporting credit, embedded finance, and partner solutions.
• Craft differentiated positioning and messaging based on deep buyer insights and market trends—ensuring clarity across finance leaders, product users, and partner audiences.
• Drive sales enablement excellence, developing battlecards, objection handling, talk tracks, and training that accelerate deal velocity and improve win rates.
• Embed customer and competitive insight into every stage of the marketing lifecycle, from roadmap planning to campaign optimization.
• Build scalable systems for GTM planning, portfolio storytelling, and performance tracking, applying AI tools and automation where it improves speed and impact.
• Collaborate cross-functionally with product, sales, CX, growth, and revenue teams to align GTM plans with revenue goals and customer needs.
   

What You Bring

• 10+ years of experience in B2B product marketing, with deep domain expertise in fintech, virtual cards, payments, credit, or embedded finance.
• Proven success leading GTM strategy across a portfolio or multi-product environment, ideally in regulated or complex B2B settings.
• Experience managing and developing product marketers, including hiring, coaching, and performance management.
• Mastery of customer segmentation, persona development, value proposition design, and lifecycle strategy.
• Strong understanding of the modern sales motion—you’ve worked closely with sales teams to shape the funnel, drive enablement, and improve conversion.
• Comfortable with AI-powered tools (e.g., predictive analytics, competitive intelligence, content automation) and how they enhance PMM workflows.
• Strategic thinker who zooms out to define the market story, and zooms in to ship the deck.
• Operationally rigorous—you build systems, measure what matters, and iterate fast.