We are Diversified, a global media company that connects, educates, and strengthens business communities through a diverse portfolio of events, digital products, and publications. Our US division, based in Portland, Maine, produces industry-leading events and digital content that drive innovation and growth in the 15+ industries we serve. At Diversified, our culture is rooted in collaboration, creativity, and a shared commitment to excellence. Join our as an Key Buyer Coordinator!
Are you passionate about building meaningful relationships and driving audience engagement through strategic outreach?
Do you thrive in a collaborative environment where research, communication, and creativity come together to shape industry-leading events? If so, we want you to join our team as a Key Buyer Coordinator! In this role, you will work closely with internal teams (Marketing, Sales, Conference) to develop and implement a Key Buyer Program for Seafood Processing North America and Seafood Processing Global.
Your Key Responsibilities:
- Program Development: Collaborate with marketing and sales teams to build and grow the Key Buyer Program.
- Industry Insight: Stay current on seafood processing trends and industry news to inform outreach strategies.
- Prospecting: Identify and qualify key buyer targets through research and outreach; build and maintain a robust prospect list.
- Audience Engagement: Develop and execute multi-touchpoint outreach strategies (email, phone, LinkedIn) to convert prospects into event attendees.
- Relationship Management: Build strong relationships with existing customers and leverage insights to enhance the program.
- Cross-Functional Collaboration: Work with marketing, sales, and conference teams to identify sponsorship opportunities and potential speakers.
- Event Support: Provide concierge-level service to key buyers before and during events.
- Reporting & Analysis: Deliver weekly registration reports and analyze post-event data to recommend improvements.
What we are looking for:
- Organizational Skills: Strong ability to manage multiple projects and maintain detailed records.
- Communication Skills: Excellent verbal and written communication; able to align with peers and present ideas clearly.
- Strategic Thinking: Ability to develop and implement outreach strategies to grow key buyer engagement.
- Interpersonal Abilities: Skilled in relationship-building, collaboration, and problem-solving.
- Adaptability: Comfortable shifting priorities and working in a fast-paced, evolving environment.
- Industry Knowledge: Customer service experience required; B2B marketing or seafood industry experience is a plus.
- Technical Proficiency: Familiarity with MS Office, social media platforms, Adobe Photoshop/Canva; Salesforce and Marketo experience is a plus.
Travel: Required 2-3 times annually.
Hybrid Schedule: We are seeking a candidate within commutable distance of our office located in Portland, ME.
More reasons to be a part of our story:
- Work Environment: We offer the flexibility to enjoy a hybrid work schedule. Let our culture speak for itself.
- Work-Life Balance: Generous paid time off programs including vacation, sick leave and paid family and medical leave.
- Training & Development: From training conferences to professional development seminars, we invest in resources, including LinkedIn Learning for all staff, that empower employees to excel in their careers.
- Comprehensive Healthcare: Inclusive benefits beyond traditional healthcare coverage, including no-cost-to-you services. Free access to all employees and their families to a national network of licensed clinical psychologists, interactive self-paced programs, life coaches and 24/7 support.
- Wellness Benefits: Employees can earn credit towards their health insurance premiums by engaging in our Wellness Program which supports physical, mental, and emotional well-being through offering fitness challenges, webinars, and nutrition education.
We are dedicated to creating, promoting, and nurturing a safe & inclusive work environment and we expect the same from each of our employees. We value diverse talents and welcome individuals with unique backgrounds, working styles, and skillsets. We believe that our differences make us a better team and stronger community by allowing us to make better decisions, be more innovative, and better serve our customers and business partners. We invite you to learn more about us.