Senior Marketing Manager

About the Team / Role 

We're seeking a highly motivated, results-oriented Senior Marketing Manager to lead go-to-market strategy and execution for our Growth Mobility products. This critical role demands a proven track record of innovative cross-sell revenue marketing and B2B product go-to-market. You will own data-driven campaigns that directly fuel revenue growth by expanding our customer base and driving new solution adoption.

Leveraging your B2B demand generation and full-funnel pipeline expertise, you'll craft targeted campaigns, collaborating closely with product, sales, and cross-functional teams to maximize market penetration.

Ideal candidates possess a strategic mindset, a passion for innovation, and a history of exceeding revenue targets. As a data-driven leader thriving in fast-paced environments, you'll optimize campaigns and maximize ROI.

How you'll make an impact

• Cross-sell Demand Generation & Lead Nurturing: Design and implement demand and lead generation programs, including multi-channel campaigns, lead nurture flows, and conversion optimization tactics. Own pipeline growth for marketing-sourced opportunities.
• Go-to-Market Strategy & Execution: Develop and execute comprehensive go-to-market plans, encompassing product messaging, launch activities, and ongoing marketing campaigns. 
• Cross-sell Campaign Management: Oversee campaign strategy and execution across multiple channels (digital, email, events, etc.), tracking performance, analyzing results, and optimizing campaigns for maximum ROI. Manage campaign budgets effectively.
• Sales Enablement: Partner with sales to provide the tools, training, and resources they need to effectively position and sell our products.
• Content Creation & Messaging: Develop compelling marketing content, including website copy, blog posts, sales collateral, and other materials, that effectively communicates product value and resonates with target audiences.
• Cross-functional Collaboration: Work closely with sales, customer operations, product management, and other teams to ensure alignment on cross-sell and product strategy, messaging, and go-to-market.  
• Performance Measurement & Reporting: Track key performance indicators (KPIs), analyze campaign results, and provide regular reports on marketing performance and ROI.

Experience you'll bring

• Bachelor’s degree in Business, Marketing, or a related field.
• 10+ years of B2B marketing experience.
• Proven experience in developing and executing successful marketing campaigns and go-to-market strategies.
• Strong understanding of demand generation and lead nurturing strategies.
• Experience with marketing automation tools and CRM systems.
• Excellent analytical, communication, and interpersonal skills.
• Ability to work independently and as part of a team.  
• Highly organized and detail-oriented, with strong project management skills.  
• Proven ability to effectively manage marketing budgets and resources