Co-op Intern: Email Marketing

WEX Inc | South Portland, ME

Posted Date 4/18/2019
Description

 

WEX Inc. (NYSE: WEX) provides B2B payment processing and information management solutions. From our roots in fleet card payments beginning in 1983, we have expanded the scope of our business to multi-channel provider of corporate payment solutions in fleet, virtual travel and healthcare markets. 


From our headquarters in South Portland, Maine to our locations in Sao Paulo, London, Rome, Singapore, Melbourne and beyond, our WEX team of 3,000 employees is working in over 20 countries and in 22 different currencies to lead the way in value-based business payment processing and information management solutions. 


Our innovative technology, payment, and data solutions are working to enable our customers and business partners to focus on what they do best: achieve their business growth objectives.


WEX is recognized as one of the 20 companies that invest in their people’s success as well as one of the 14 companies where employees can make an impact. 


The Company has been publicly traded since 2005, and is listed on the New York Stock Exchange under the ticker symbol “WEX.” For more information, visit www.wexinc.com and follow WEX on Twitter at @WEXIncNews.



Position Overview:

 

• Intern will get an exposure to the day-to-day execution of the email marketing programs in support of business to business brand objectives. This position will help build and execute highly targeted promotional and loyalty triggered emails, using responsive HTML templates


The Email Marketing Co-OP Intern will use their expertise of email marketing best practices and data-driven processes to help create exceptional campaigns for WEX.


• Intern will draft press releases, research on various topics related to our business, communications, public relations and social media, 

post to corporate social media accounts and blog, compile data to draft presentations, provide support at company events, as well as draft, proof and edit communications.


What you will be doing:


  • Handle the delivery, customer list creation and segmentation, personalization and messaging, scheduling, analytics and test-and-learn strategies for all customer engagement email marketing communications

  • Design user segments and implement automated email journeys for a variety of customer types

  • Collaborate with our in-house designers

  • Collaborate with our channel team on email strategy and testing roadmaps by staying ahead of new developments in email and other channels

  • Deliver analysis and reporting of campaign and operational email performance; communicate results and provide/implement improvement recommendations

  • Identify enhancements needed to increase email list growth, decrease opt-out rate and increase email performance

  • Ability to translate business requirements into detailed software and technical specifications for the various stages of analysis process (initial requirements, data mapping, data flow, data processing, testing etc.).

Job Type
Internship
Geographic Region
Greater Portland/Casco Bay
Industry
Healthcare | Marketing

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