Product Marketing Manager III, Health & Benefits

Location
Remote, with a requirement to reside within 30 miles of one of the following locations: Portland, ME; Boston, MA; Chicago, IL; Washington, DC; Dallas, TX; or San Jose, CA.

WEX is on a mission to simplify the business of running a business—through smarter workflows and financial intelligence. Nowhere is that mission more personal than in our Health & Benefits business, where we help individuals and employers navigate healthcare spending, benefits enrollment, and financial wellness with confidence.

About The Role

We’re looking for a Product Marketing Manager who can turn complexity into clarity. You’ll lead positioning, messaging, and GTM strategy for products that serve everyone from HR leaders to individual account holders. This is a high-impact role for someone who’s analytical, strategic, and passionate about improving the way people access and manage their benefits.

This role is at the center of WEX’s shift toward platform unification, scalable communication, and actionable insights. You'll shape the story around how WEX is helping customers:

• Meet compliance requirements with less effort
• Engage employees through smarter communication tools
• Unlock insights from benefit usage through real-time reporting

What You’ll Do

• Own the GTM strategy for platform and reporting solutions, including:
• ACA and Data Quality: Translate evolving IRS and client needs into value-based messaging that empowers adoption.
• ThoughtSpot (Reporting): Define the story and enable sales on self-service analytics and real-time reporting.
• Medicare Advantage integrations: Build cross-platform narratives around retail/grocery integrations and HSA/FSA/OTC synergies.
• Communications Builder: Launch and drive adoption of tools that simplify personalized benefits messaging.
• UnifyHR: Develop competitive positioning for dependent verification and eligibility workflows.
• Data Platform: Support WEX’s broader platform narrative around scalability, security, and data consistency.
• Translate complexity into clarity
• Build positioning and messaging frameworks grounded in Jobs to Be Done (JTBD) and customer insights.
• Turn regulatory language, partner capabilities, and platform updates into persuasive sales narratives.
• Create customer-facing content that bridges the technical with the strategic.
• Champion the voice of the customer across product and GTM efforts.
• Conduct market research, win/loss analysis, and competitive benchmarking to continuously refine messaging and product-market fit.
• Use direct customer feedback, advisory board insights, and sales input to inform positioning, enablement, and messaging refinement.
• Help ensure our solutions are built with, and for, our end users—employers, brokers, and partners.
• Deliver field-ready tools and insights
• Build internal playbooks, competitive analysis, battle cards, one-pagers, and pitch decks to equip sales and partner teams.
• Lead enablement training and own the cross-functional roll-out of key and development of GTM initiatives tied to product launches and enhancements.
• Activate platform storytelling
• Align product narratives across CDH, BenAdmin, and Medicare product lines where cross-solution value can be unlocked.
• Build integrated launch and awareness strategies in partnership with Revenue Generation Marketing.
• Guide customer understanding and adoption
• Contribute to beta/pilot launch support, internal communication briefs, and roadmap transparency.
• Inform lifecycle strategies and segment-based adoption campaigns tied to reporting, compliance, and communication enablement.
• Be relentlessly customer-obsessed

What You'll Bring

• 5–7 years in B2B or B2B2C product marketing with experience in platform technologies, data or reporting tools, or compliance-heavy verticals (benefits industry preferred).
• Proven experience translating product capabilities and regulatory detail into clear, differentiated GTM positioning.
• Experience launching and growing the adoption of data-centric or communications platforms.
• Strong sales enablement instincts and experience supporting field teams through regulated and complex selling environments.
• Ability to synthesize customer insights, regulatory guidance, and market dynamics into a compelling marketing strategy.
• Strong project management skills with a proactive mindset and attention to detail.
• Comfort working across product, sales, compliance, and customer success teams to move initiatives forward.
• Excellent written and verbal communication skills; strong visual storytelling is a plus.
• Familiarity with Google Suite, CRM tools, and AI-driven marketing tools preferred.