WEX Inc. is a leading
and growing global provider of payment processing, information management and
fleet card payment solutions. We are passionate about providing payment
solutions with unparalleled security and control for corporate purchasing and transaction
monitoring needs. We hire people who share the same passion for
continuous innovation and client service that is unparalleled in our
industry. We are employee centric offering value-based incentives and
generous compensation and benefits packages. If you are looking for a
growing career – come be part of WEX today!
Manages a team of digital marketers to develop and implement internet marketing strategies that optimize the online user experience, increase
marketing effectiveness and improve customer satisfaction. Includes online
marketing programs such as search optimization (paid and natural search),
affiliated marketing, social networking, and viral marketing to create “buzz,”
drive traffic and generate sales. Leads the effort to translate ideas into profitable,
promotional marketing campaigns. Oversees the execution of online promotions.
Leverages analysis and partnership with the outbound marketing team to drive continuous optimization of customer acquisition and engagement programs.
A strategic leader,
generally considered a “visionary” for online prospect and customer
engagement. Leverages expertise in brand awareness building, demand and lead
generation, conversion optimization, and user-centered design to help drive the
creation of our digital engagement programs. Results-oriented with an eye
towards ROI, drives the evolution of digital marketing strategies,
capabilities, campaigns, and content, ensuring a compelling user experience and
attainment of digital marketing growth goals. Leads the execution of digital
marketing campaigns. May interact with third party partners and technology.
Serves as a leader and mentor to talent within the digital
Essential Duties and
- Guide the development of the digital growth marketing
strategy, focusing on lead generation, customer acquisition, conversion
optimization, nurture and increasing customer lifetime value
- Oversee campaign architecture for the digital channels (Paid Search, Display and Native
Advertising, Paid placements in Social Media, Content recommendation engines,
Lead Nurture and Affiliate Marketing, ABM), content plan, campaign calendar, budget and resources
- Create a business case
driven approach to managing investment across digital channels (spend levels,
media mix and creative development components). Use customer insights,
financial data and analytics to determine investment levels.
- Guide the use of analytic insights for media planning
- Ensure continuous
testing new ideas, channels, creative, content, and messaging.
- Provide subject matter
expertise in the selection of tools and resources that support optimal growth
results. Collaborate closely with marketing leadership on building and
optimizing technology stack and lead investments to ensure that it aligns
long-term engagement objectives.
- Provide decisive input
for turning digital leads into opportunities, defining the lead journey and
nurturing campaigns and setting the right parameters to optimize the conversion
- Work closely with
internal and external teams on planning, evaluation and execution of creative
concepts, content, and messaging.
- Monitor the latest
technology and digital marketing trends and serve as a subject matter expert
for Digital Marketing activities, identifying and applying best practices in
- Participate in
development of user experience design guidelines, best practices, and
standards; Advocate for adoption of these best practices and ensure adherence
to architectural and design principles.
- Collaborate with other
UI/UX designers, product managers, business analysts, enterprise and
application architects, and developers to identify and solve business goals.