Director of Branding & Marketing

Direct Hire Bangor, Maine

• Location: Bangor, Maine
• Type: Direct Hire
• Job #20534

Key Responsibilities

• Develop, execute, and optimize integrated marketing and branding strategies aligned with business objectives and long-term growth goals.
• Own brand strategy, brand positioning, brand messaging, and visual identity to ensure consistency across all brands, channels, and platforms.
• Lead marketing planning, campaign execution, and go-to-market strategies to increase market presence and brand awareness.
• Partner with business leaders and cross-functional teams to align marketing strategy with product offerings and organizational priorities.
• Collaborate with senior leadership and executive teams on enterprise-wide initiatives that drive brand equity, innovation, and revenue growth.

• Provide strategic leadership and oversight for marketing teams, fostering accountability, creativity, and high performance.
• Set clear marketing goals, KPIs, priorities, and performance expectations for teams and direct reports.
• Lead cross-functional collaboration to deliver cohesive, customer-focused marketing initiatives that support overall business objectives.

• Define, track, and report on marketing KPIs, analytics, and performance metrics.
• Use marketing analytics and insights to optimize campaign effectiveness, customer engagement, and return on investment (ROI).
• Deliver regular marketing performance reporting and strategic insights to senior leadership.
• Lead initiatives that support brand growth, customer loyalty, profitability, and revenue growth.

Qualifications

• Experience in a marketing leadership role, such as Director of Marketing or senior marketing manager
• Proven success in marketing strategy and execution, including integrated marketing campaigns, brand management, and growth strategy.
• Strong background in data-driven marketing, performance optimization, and cross-functional leadership.