Senior Marketing Content Specialist

Tyler Technologies | Yarmouth, ME

Posted Date 3/20/2018
Description

Senior Marketing Content Specialist

Tyler Technologies is seeking an accomplished content marketing specialist to join our team. The senior marketing content specialist is responsible for providing sophisticated, extensively researched and expertly written content for multi-faceted campaigns and corporate marketing collateral. Tyler’s marketing materials are both technical and promotional in nature and require strong feature/benefit language. The successful candidate will be an extremely talented, passionate and a detailed Writer who will aid in the planning, development, generation and implementation of content with a focus on digital, Web, thought leadership, coupled with an ability to dive into details to transform technical subject matter into humanly relevant messages that resonate with, engage and educate a variety of audiences.

Location

Yarmouth, Maine

Travel

5-10% travel

Responsibilities

  • Obtain product or service information by interviewing or requesting such information from necessary parties including internal subject matter experts, or clients.
  • Write product fact sheets, brochures, case studies, blog posts, newsletter articles, advertising, social media, and other material as requested by the Corporate Marketing Director.
  • Develop innovative ways to communicate marketing message – including via direct mail, email, web, social media, and video at tradeshows and events.
  • Proactively identify opportunities for driving Tyler’s message to our marketplace in a highly impactful way.
  • Continually review and update web and brochure content as product or company information changes.
  • Ensure marketing messaging is consistent and drives the Key Messages in an impactful way.
  • Distribute copy, particularly new documents, to appropriate personnel for Web posting, use by sales reps, events team, etc. as necessary.
  • Project manage campaigns including to ensure they are delivered in a timely manner.
  • Maintain and manage project schedules, approvals and other project-related needs utilizing the Marketing Department’s online project management software.
  • Provide leadership or mentorship to junior members of the team.

Qualifications

  • Bachelor’s degree in Marketing or related field.
  • 6-8 years of marketing communications experience
  • Outstanding writing skills are required, including the ability to create impactful marketing messages demonstrated through writing samples and references
  • A strong understanding of writing for a business to business or business to government audience
  • Knowledge of AP style
  • Technology/software industry experience required; public sector experience preferred
  • Experience effectively managing a variety of marketing projects and timelines
  • Macintosh or PC skills in Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • A good understanding of graphic applications, image/media files, social media, web, media/interactive marketing, etc.
  • A positive attitude with a desire to go above and beyond expectations is key to the success of this role

Apply Online
Requisition Number: 10-18-040

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Geographic Region
Greater Portland/Casco Bay
Industry
Information Technology | Marketing

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AddressYarmouth, ME