Senior Marketing Analyst

Vets First Choice | Portland, ME

Posted Date 9/27/2017
Description

SUMMARY

Vets First Choice is currently recruiting for a Senior Marketing Analyst. We are seeking a highly motivated, goal-oriented, seasoned, and dedicated individual to join our exciting and fast-paced team. We’re growing double digits and if you’re passionate about revolutionizing the pet tech industry, this could be a great match! 

The Senior Marketing Analyst is an essential role influencing the strategic and tactical decisions within the B2B Marketing Department.  This position is responsible for providing cogent and timely reporting and analysis with actionable business insights designed to improve the effectiveness of content created, advance the efficiencies of marketing spend and increase consumer retention and loyalty. 

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Establish processes and capabilities required to measure and report the impact and effectiveness of all campaigns and spend across both acquisition and retention efforts.
  • Standardize and broaden consumer retention metric reporting; develop new ways of viewing/analyzing retention (and loyalty) data (focus on direct to consumer channels).
  • Standardize and broaden metric reporting across all channels and regions; develop new ways of viewing/analyzing marketing data across all channels and regions.
  • Actively manage campaign tracking processes and documentation to ensure data quality; research and resolve any data discrepancies to ensure accurate data capture and analysis.
  • Collaborate with external partners such as agencies and vendors to assist with data collection, reporting and analysis.
  • Actively seek opportunities to increase revenue through analytics driven recommendations.
  • Identify and present opportunities to optimize marketing spend as well as cross-channel marketing campaigns across consumer segments.
  • Identify and present opportunities to increase consumer retention/life-time value and accelerate marketing programs designed to improve loyalty.
  • Identify and present data-driven marketing strategies based on business trends.
  • Drive recommendations for loyalty and email programs to increase enrollment and activity based on deep understanding of the programs, high value segments and activities.
  • Assist in managing social listening and monitoring tools to provide the organization with a deeper understanding of our customers and categories.
  • Stay informed about, communicate, and apply new or current trends and best practices in marketing measurement.

QUALIFICATIONS:

EDUCATION and/or EXPERIENCE

  • Bachelor’s degree in quantitative discipline, statistics, economics or business marketing
  • 4+ years working in marketing or analytics

COMPETENCIES (Skills and Abilities)

  • Working knowledge of social listening/monitoring platforms
  • Working knowledge working across retention marketing platforms and programs
  • Familiarity with website analytics platforms
  • Experience with media tracking/measurement tools a plus
  • Strong analytical skills with ability to translate data analysis into business recommendations
  • Excellent judgment, strategic thinker, enthusiastic and entrepreneurial
  • Exceptional communication skills
  • Proven ability to thrive in a fast paced environment
  • Advanced proficiency with Microsoft Excel

PHYSICAL DEMANDS/ WORK ENVIRONMENT: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Pet friendly, but normal office environment with business travel required (25%).

 

Job Type
Regular
Geographic Region
Greater Portland/Casco Bay
Industry
Marketing

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AddressPortland, ME