Drive industry engagement and elevate content strategies for global commercial UAV (Unmanned Aerial Vehicle) events and digital platforms!
Diversified Communications is seeking a Content Specialist to support the creation and delivery of content that defines the conference program for Commercial UAV Expo and Commercial UAV Expo Europe as well as the digital content on Commercial UAV News. The Content Specialist will collaborate closely with the Editorial Director to develop and execute content strategies for the events and websites. This role plays a key part in driving attendance, lead generation and engagement, directly supporting our overall growth goals. The Content Specialist will also work with the sales team, marketing team and event manager to ensure relevant content connections are made with various initiatives that impact the health and future of the entire portfolio.
Essential Functions/Key Responsibilities:
- Write, edit and publish new digital content, meeting goals for the number and type of articles produced on a weekly and monthly basis.
- Support the formation, management and delivery of conference content, meeting goals associated with speaker counts, types of content and overall deadlines
- Adhere to established tracking and documentation of content processes
- Play a key role in managing the call for proposals by facilitating the assessment, organization, and communication with potential participants.
- Maintain a high level of speaker relationship management.
- Pursue new author and speaker targets based on content needs and industry developments.
- Actively collaborate with the marketing team to ensure messaging and promotion efforts align with attendance and traffic goals.
- Support the creation of industry reports that fuel marketing campaigns.
- Collaborate with external content experts and internal content leads on programming design.
- Measure the success of content creation efforts utilizing a variety of data analytic tools, survey feedback and industry evaluations.
- Connect directly with sponsors to define sponsored content initiatives as contracted by the sales team, which can be in support of the event or as part of a dedicated digital sponsorship.
- Coordinate and support webinars.
- Participate in podcast production and creation.
- Attend, cover and speak at Commercial UAV Expo portfolio events and other industry events as assigned.
- Collaborate with the entire team to pass along relevant insights and updates as they pertain to industry trends, opportunities and developments.
Skills & Qualifications:
- Self-Starter with excellent interpersonal and communication skills, and a collaborative approach.
- Analytical and research skills are essential to track the competitive landscape, identify trends, and uncover opportunities for new content, potential sponsorships, and marketing initiatives.
- Strong copywriting and editing skills are required.
- Proficiency in MS Word, Excel, PowerPoint and Outlook is required. Knowledge of Adobe Creative Cloud products is preferred. Must be comfortable with video equipment and video editing.
- Creative thinker with strong problem-solving skills and the ability to adapt to changing priorities.
- Experience with data analytics tools and survey feedback to measure content success.
- Ability to manage multiple projects and meet tight deadlines.
Travel: Required for this position 4-5 times per year, including international travel.
Work Environment: Diversified Communications offers the flexibility to work remotely and enjoy a hybrid schedule, working in the office 2 days per week. While this position reports into our office located in Portland, Maine, we are open to considering fully remote applicants.
We are dedicated to creating, promoting, and nurturing a safe & inclusive work environment and we expect the same from each of our employees. We value diverse talents and welcome individuals with unique backgrounds, working styles, and skillsets. We believe that our differences make us a better team and stronger community by allowing us to make better decisions, be more innovative, and better serve our customers and business partners. We invite you to learn more about us and our amazing benefits.